The helicopter had landed and shutdown earlier that afternoon on Bettystown beach where its passengers alighted. The Pilot then repositioned the helicopter to a nearby unsuitable small car park in the centre of the village of Bettystown. While attempting to land, the main rotor of the helicopter struck a steel lamppost. The helicopter yawed, then rolled and the main rotor disintegrated on hitting the ground. The Pilot evacuated the helicopter, which was destroyed by an extensive post-crash fire. Collateral damage resulted from helicopter debris hitting nearby properties and cars. The Pilot and two bystanders suffered minor injuries. The Emergency Services responded in a timely manner and extinguished the fire.